{"id":828,"date":"2020-09-08T15:33:54","date_gmt":"2020-09-08T14:33:54","guid":{"rendered":"https:\/\/www.spi-discount.net\/blog\/?p=828"},"modified":"2020-09-29T17:24:36","modified_gmt":"2020-09-29T16:24:36","slug":"le-design-sprint-definition-etapes-de-conception-et-avantages-cles","status":"publish","type":"post","link":"https:\/\/www.spi-discount.net\/blog\/le-design-sprint-definition-etapes-de-conception-et-avantages-cles\/","title":{"rendered":"Le Design Sprint : d\u00e9finition, \u00e9tapes de conception et avantages cl\u00e9s"},"content":{"rendered":"<p>Voulez-vous lancer un produit, un concept ou un service innovant afin de r\u00e9pondre \u00e0 une nouvelle exigence de votre client\u00e8le ? Il est temps pour vous d\u2019opter pour le processus relatif au Design Sprint. Cet article se propose de vous donner la d\u00e9finition ainsi que les avantages de cette technique.<\/p>\n<h2>Qu\u2019est-ce que le Design Sprint ?<\/h2>\n<p>Le Design Sprint s\u2019av\u00e8re une technique innovante n\u00e9e de la fusion des principes du Lean Startup, de l\u2019UX Design, de l\u2019id\u00e9ation, de la conception centr\u00e9e sur l\u2019utilisateur, des m\u00e9thodes agiles et du Design Thinking. Encore appel\u00e9 Google Design Sprint, il a \u00e9t\u00e9 con\u00e7u en 2010 par Jake Knapp (un ancien expert UX Designer chez Google) en collaboration avec les designers John Zeratsky et Braden Kowitz. Invent\u00e9 chez Google Ventures, il permet d\u2019acc\u00e9l\u00e9rer la qu\u00eate des id\u00e9es cr\u00e9atrices utiles pour la r\u00e9solution des besoins de la client\u00e8le des entreprises, le tout avec un faible investissement. Mieux, c&rsquo;est un processus qui consiste \u00e0 trouver en un lapse de temps des solutions nouvelles aux probl\u00e8mes susceptibles d\u2019entraver l\u2019\u00e9mergence des entreprises, \u00e0 tester un produit ou un service innovant et \u00e0 mesurer sa part du march\u00e9. C\u2019est un concept qui s\u2019adresse aux start-ups et aux grandes entreprises.<\/p>\n<h2>Quelles sont les \u00e9tapes de concr\u00e9tisation d\u2019un process Design Sprint efficace ?<\/h2>\n<p>Le Design Sprint se d\u00e9roule en cinq \u00e9tapes incontournables.<br \/>\n<a href=\"https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-830 size-medium\" src=\"https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-300x212.jpeg\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-300x212.jpeg 300w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-1030x727.jpeg 1030w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-768x542.jpeg 768w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-600x424.jpeg 600w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-200x141.jpeg 200w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-260x185.jpeg 260w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-705x498.jpeg 705w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint-450x318.jpeg 450w, https:\/\/www.spi-discount.net\/blog\/wp-content\/uploads\/2020\/09\/design-sprint.jpeg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Il se d\u00e9ploie g\u00e9n\u00e9ralement sur 5 jours (\u00e0 commencer du lundi) comme pr\u00e9sent\u00e9 comme suit.<\/p>\n<ul>\n<li>Jour 1 \u00ab lundi \u00bb : Map \u00ab comprendre \u00bb.<\/li>\n<li>Jour 2 \u00ab mardi \u00bb : Sketch \u00ab diverger \u00bb.<\/li>\n<li>Jour 3 \u00ab mercredi \u00bb : Decide \u00ab d\u00e9cider \u00bb.<\/li>\n<li>Jour 4 \u00ab jeudi \u00bb : Prototype \u00ab prototype \u00bb.<\/li>\n<li>Jour 5 \u00ab vendredi \u00bb : Test \u00ab Tester \u00bb.<\/li>\n<\/ul>\n<p>Pour avoir les d\u00e9tails de chacune de ces \u00e9tapes en vid\u00e9o, vous pouvez consulter la plateforme\u00a0<a href=\"https:\/\/kosmoss.fr\/nos-metiers\/agence-design-sprint\/\">Kosmoss<\/a>, le leader fran\u00e7ais dans ce domaine.<\/p>\n<h2>Quels sont les avantages du Design Sprint ?<\/h2>\n<p>Le Design Sprint permet entre autres de\u00a0:\u00a0Recueillir un r\u00e9sultat imm\u00e9diat\u00a0: c\u2019est un processus de cr\u00e9ation qui s&rsquo;\u00e9tale g\u00e9n\u00e9ralement sur 5 jours.<\/p>\n<ul>\n<li>R\u00e9duire les risques : le d\u00e9lai de cinq jours impos\u00e9 pour l&rsquo;ach\u00e8vement dudit process contribue \u00e0 sa r\u00e9ussite. La raison en est qu&rsquo;il permet d&rsquo;\u00e9liminer les incertitudes de m\u00eame que les risques relatives \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l\u2019innovation.<\/li>\n<li>Tester le potentiel d\u2019une nouvelle solution sans d\u00e9penser le moindre centime dans la mise au point.<\/li>\n<li>Maximiser le ROI de votre projet ou r\u00e9aliser des \u00e9conomies d\u2019argent et de temps. Avec le prototype de d\u00e9part et les exp\u00e9riences utilisateurs d\u00e9coulant du Design Sprint, vous aurez une id\u00e9e pr\u00e9cise de la mani\u00e8re dont vos futurs clients r\u00e9agiront \u00e0 votre concept. Vous saurez s\u2019il vaut vraiment le coup d\u2019investir votre temps ainsi que votre argent dans la conception du vrai produit ou s\u2019il faut r\u00e9ajuster le prototype obtenu puis repasser un autre test ou s\u2019il vaut mieux abandonner le projet.<\/li>\n<li>Attirer les investisseurs \u00e0 financer le projet : si votre solution s\u2019av\u00e8re viable \u00e0 l&rsquo;\u00e9tape 5 du Design Sprint, les investisseurs n\u2019h\u00e9siteront certainement pas \u00e0 injecter leur argent pour y contribuer.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Voulez-vous lancer un produit, un concept ou un service innovant afin de r\u00e9pondre \u00e0 une nouvelle exigence de votre client\u00e8le ? Il est temps pour vous d\u2019opter pour le processus relatif au Design Sprint. Cet article se propose de vous donner la d\u00e9finition ainsi que les avantages de cette technique. Qu\u2019est-ce que le Design Sprint [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Design Sprint : d\u00e9finition, \u00e9tapes de conception et avantages cl\u00e9s - Blog SPI Discount<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spi-discount.net\/blog\/le-design-sprint-definition-etapes-de-conception-et-avantages-cles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Design Sprint : d\u00e9finition, \u00e9tapes de conception et avantages cl\u00e9s - Blog SPI Discount\" \/>\n<meta property=\"og:description\" content=\"Voulez-vous lancer un produit, un concept ou un service innovant afin de r\u00e9pondre \u00e0 une nouvelle exigence de votre client\u00e8le ? 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